Blog

Mass participation events have long been used as a vehicle to raise massive amounts of money and awareness for a multitude of charities across the globe. Many events such as the hugely successful Mother’s Day Classic in Australia and the Cancer Society’s Walk for a Cure have bee [...]

Last week, a friend in London sent me a recent BBC article "Great Scottish Run half-marathon course found to be short". It highlighted the complexities of delivering successful mass participation events, especially in the heart of major cities, as well as the power of social media a [...]

During my 32 years in the mass participation industry, I have been involved with numerous event postponements and cancellations with many more close calls. It is often challenging and each time there are key learnings that can be applied to future events. As with success in all aspe [...]

Approval to stage an event is one of the key assets of any rights holder/event owner and the refusal of a permit creates significant risks for multiple parties including not only the rights holder but also sponsors and of course participants. From discussions with many event organis [...]

One key to success in any business is the ability to listen to your customers. Listening to participants was one of the central themes in an interesting article by Diccon Loy titled 'Participation Innovation' that I shared last week. A great example of listening to participants and [...]

There is no doubt that the pace of consolidation in the mass participation industry is gathering momentum as large global players from both within and outside the sector make investments and acquisitions. In August 2015 the world's largest private property developer, Wanda Group fro [...]